Apple rainbow icon.

1976

Apple logo from 1976. The first Apple logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree.

The first Apple logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree.

1976

Apple One computer from 1976

The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I, or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed by Steve Wozniak.

1984

Apple Macintosh from 1984

The Apple Macintosh—later rebranded as the Macintosh 128K—is the original Apple Macintosh personal computer. It played a pivotal role in establishing desktop publishing as a general office function.

1998

Apple iMac G3 from 1998.

The iMac G3, originally released as the iMac, is a series of Macintosh personal computers developed by Apple Computer under the tenure of Apple's interim CEO and cofounder Steve Jobs after his return to the financially troubled company. The iMac was a huge success for Apple, revitalizing the company and influencing competitors' product designs. It played a role in abandoning legacy technologies like the floppy disk, serial ports, and Apple Desktop Bus in favor of Universal Serial Bus.

2001

Apple first generation iPod from 2001.

Apple introduced the first-generation iPod (M8541) on October 23, 2001, with the slogan "1,000 songs in your pocket". They went on sale on November 10, 2001. The first iPod had a monochrome LCD (liquid-crystal display) screen and featured a 5 GB hard drive capable of storing 1,000 songs encoded using MP3 and was priced at US$399.

2006

Apple Macbook in colour white from 2006

The MacBook is a line of Macintosh notebook computers designed, manufactured and sold by Apple Inc. from May 2006 to February 2012.

2007

Apple iPhone from 2007 in colour black.

The iPhone (retrospectively referred to unofficially as the iPhone 2G, iPhone 1 or original iPhone) is the first iPhone model and the first smartphone designed and marketed by Apple Inc. After years of rumors and speculation, it was officially announced on January 9, 2007, and it was released in the United States on June 29, 2007.

2008

Apple Macbook Air from 2008.

The first generation MacBook Air was a 13.3" model, initially promoted as the world's thinnest notebook at 1.9 cm (a previous record holder, 2005's Toshiba Portege R200, was 1.98 cm high).

2010

Apple iPad from 2010 being held by Steve Jobs.

The first-generation iPad (/ˈaɪpæd/ EYE-pad) (retrospectively referred to unofficially as the iPad 1, or original iPad) is a tablet computer designed and marketed by Apple Inc. as the first device in the iPad lineup of tablet computers. The device features an Apple A4 SoC and a 9.7" touchscreen display.

2017

Apple iPhone X from 2017 in colour black. Front screen view.

The iPhone X used a glass and stainless-steel form factor and "bezel-less" design, shrinking the bezels while not having a "chin", unlike many Android phones. It was the first iPhone to use an OLED screen. The home button's fingerprint sensor was replaced with a new type of authentication called Face ID, which used sensors to scan the user's face to unlock the device. This face-recognition capability also enabled emojis to be animated following the user's expression (Animoji). With a bezel-less design, iPhone user interaction changed significantly, using gestures to navigate the operating system rather than the home button used in all previous iPhones. At the time of its November 2017 launch, its price tag of US$999 also made it the most expensive iPhone ever.